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SDCC 2017: "Winter is Here" at Comic-Con with Game of Thrones Environment

Comic-Con may be taking place in the middle of San Diego's summer heat, but HBO and Game of Thrones are making sure attendees will have a place to cool down with their unique "Winter is Here" environment.

In anticipation of the show's seventh season, HBO is putting together an immersive experience that will take fans through touchpoints based on the worlds of Game of Thrones. Upon entering the “winterized” entrance, fans will be registered with their own Dragonglass RFID wristband that will capture each touch point of a fan’s journey throughout the activation, producing individual links with ready-to-be-shared pieces of content. The journey will take fans through Winterfell, Dragonstone, King’s Landing and North of the Wall. Every guest that goes through the experience will be given a custom SDCC Night King Funko Pop! Figure, a t-shirt featuring the Night King key art and an exclusive Robert Ball Episode 701 mini-poster.

Game of Thrones Winter is Here is open on a first-come-first-serve basis to members of the public with a valid 2017 San Diego Comic Con badge:

  • Thursday July 20 – Friday, July 21 from 11:00am – 5:00pm PST
  • Saturday, July 22 from 10:00am – 5:00pm PST
  • Sunday, July 23 from 9:00am – 1:00pm PST

Game of Thrones returns to HBO on July 16, 2017.

Matt Rodriguez
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