Our Brand is Crisis

Our Brand is Crisis

In Theatres: 
Oct 30, 2015
Running Time: 
107 minutes

Crisis. The word is part of the title and gives an adequate description of the film itself. It struggles to find what it ways to say and instead makes viewers uncomfortable with strange interactions between its two leading characters. Our Brand is Crisis is a film in crisis with no sense of brand.


Jane Bodine (Sandra Bullock) is a retired political consultant who’s brought back into the fray to help a losing Bolivian politician win the presidency. She’s only agreed to help his campaign because the lead candidate is being assisted by her arch nemesis, Pat Candy (Billy Bob Thornton), who she has never beaten in an election before. Jane has an uphill battle, however, and will have to fight fire with fire against Pat if she has any hopes of winning.


Our Brand is Crisis doesn’t know what kind of film it is. Is it comedy? Is it drama? Is it meant to have a political agenda attached to it? The answer is likely somewhere in between, but it honestly doesn’t matter because the film struggles from the get-go.


Sandra Bullock can be hit or miss when it comes to her roles. She’s won everything, from an Academy Award all the way down to a Razzie. Our Brand is Crisis is closer to the latter. There’s nothing in the film that highlights Jane Bodine as the so-called powerhouse everyone claims she is. Bullock appears to put little effort into the role. I honestly questioned whether she was hungover in every scene because she barely showed any interested in anything going on around her.


Billy Bob Thornton is no improvement, either. While he’s more expressive than Bullock, his presence is far more creepy. He’s that annoyingly over-confident guy who never takes a hint and continues to make an ass out of himself. One minute he’ll be saying how he’s going to bury Jane in the polls, and the next he’s telling her how he’ll be touching himself later on that evening. He’s just disturbing in every way.


Our Brand is Crisis successfully shows audiences what a crisis is. Unfortunately, it’s not part of the story but the film itself. I’m also afraid there’s no amount of consulting or marketing that can save it, either.

Matt Rodriguez
Review by Matt Rodriguez
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