>> Madonna Sets 2012 World Tour Dates

Source: Billboard

Fresh off her halftime performance at Super Bowl XLVI (which was viewed by a record 114 million people) comes details of the Madonna 2012 World Tour. The trek will begin May 29 in Tel Aviv, Israel, and will be her most extensive tour ever in terms of number of dates, according to Arthur Fogel, CEO of Live Nation Global Touring, worldwide producers of the tour. The tour will take Madonna to Austrialia for the first time in 20 years, as well as many markets she has never played before.

This will be Madonna's fifth tour with Fogel and Live Nation, and second under her long-term multi-rights deal with the promoter. Her last tour, 2008-2009's Sticky & Sweet, grossed $408 million according to Billboard Boxscore, the highest ever for a solo artist and third-highest of all time. Prior to that, Madonna's 2006 Confessions Tour grossed $194 million, according to Boxscore, then the highest ever for a female artist.

The 2012 tour will follow the release of Madonna's new album "MDNA," due March 26 on Live Nation Entertainment/Interscope Records, which creates myriad cross-promotional opportunities, according to Fogel. Having the recording and touring (not to mention merchandising and other rights) under one umbrella "gives you the freedom to line up all the different elements to sell tickets and to sell records," he says. "It's as great a set-up as you could have. If this doesn't work, I'm going into plumbing."

The tour will play arenas, stadiums and unique outdoor sights, including the Plains of Abraham in Quebec. Fogel tells Billboard.com that production for the tour is in the conceptual stages, but did say, "it will be big and can get bigger," depending on the venue.

The tour will play 26 European markets, including London, Paris, Milan and Berlin, before hitting North American shores beginning Aug. 28 in Philadelphia. Twenty-six shows are planned for North America, including a Sept. 6 show at New York's Yankee Stadium, and an Oct. l0 performance at the Staples Center in Los Angeles. Tickets are scheduled to go on sale beginning Feb. 10 in Tel Aviv and the U.K., with North American tickets going on sale beginning Feb. 13. Tickets for North America are available at Ticketmaster.com and LiveNation.com.

Madonna will play North America until just before Thanksgiving, then head to Latin America to tour until the holidays, then wrap the tour in Australia in early 2013, Fogel says. The entire tour will end up with close to 90 shows, which would be the most ever for Madonna; Sticky & Sweet ended up with 85 dates.

When all is said and done, the upcoming tour will be one of the highest-grossing treks in history, potentially giving her two tours in the top five all time. Fogel says ticket scaling will be "almost identical" to Sticky & Sweet, though venue capacities will vary.

While there are "certain variables" that come with routing a Madonna tour, Fogel says planning begins with the amount of time the artist makes available for touring and then producers using that time to maximum effect. "There's basically an established window and we need to fit into that window whatever we can that makes sense logistically," he says. "Of the shows we're doing, I'd say 25%-30% will be markets she's never played before. There's still a few left. We'll get to these markets where she's never been, some exciting new places, and get back to Australia after too long a time."

While Madonna's first headlining tour was in 1985, the upcoming run will only be her ninth. Sticky & Sweet was a monster by any measure, and included some blockbuster dates in a wide range of territories, 32 countries in all. Madonna sold 650,000 tickets in South America, 72,000 tickets at Zurich's Dübendorf Airfield -- the largest attended concert ever in Switzerland -- 75,000 tickets in London, and four sellouts at New York's Madison Square Garden that sold 60,364 tickets. That tour wrapped where the next one begins, Tel Aviv.

As a touring artist, Madonna is relatively "fresh" compared to some artists with similar career longevity. "When I started working with her on the 2001 tour, she hadn't toured since the early '90s," Fogel points out. "The last tour was her biggest tour ever, it propelled her into the top-grossing tours of all time and was the top tour ever by a solo artist, and that was 25 years into her career. Whatever there is to be said, the facts speak for themselves: she's never been bigger, and she's a great performer with a great catalog and a great new record. She's one of those iconic legends at the top of her game."

Over the past decade, Madonna tours have moved into that elite status of the "event" tour, where the tour itself becomes a cultural touch point. And while there are other acts that are hugely popular on a global scale (Fogel works with a couple of them, including U2 and Lady Gaga) a Madonna tour remains a unique animal in terms of striking a chord with a passionate fan base and generating media coverage. "There are people out there who always want to set it up as her against other artists that have emerged, but the truth is they're all unique and great and have their space in the hearts and minds of fans," Fogel says. "I don't even think about that stuff, it's irrelevant."

In addition to her Super Bowl performance, the last week also saw the release of Madonna's new single, "Give Me All Your Luvin." According to today's announcement, pre-orders for "MDNA" have already catapulted the record to No. 1 on iTunes in 51 countries, including the U.S., U.K., Germany, France, Spain, Canada, Italy, Sweden and the Netherlands.

U.S. residents ordering tickets online to a U.S. performance will receive their choice of a digital or physical copy of Madonna's new 'MDNA' album with every ticket purchased. Citi is the official credit card of U.S. leg of the tour, and Citi cardmembers will have access to presale tickets beginning Feb. 8 through Citi's Private Pass Program.

Lifetime Legacy members of Icon, Madonna's official fan club, will receive first access to tickets and VIP Packages starting today. Registered free Icon members will have the opportunity to purchase an Icon Live Pass, which gives them access to ticket and VIP Package pre-sales. Fans can sign up for a free Icon membership at Madonna.com today.

VIP Packages will are available through VIP Nation, including premium seats, exclusive merchandise and more. For more information please visit: www.VIPNation.com

Viagogo, Europe's leading secondary ticketing company (www.viagogo.co.uk), has been named as the Official Premium and Secondary Ticketing Partner for Madonna's 2012 summer tour dates across Europe.

MADONNA 2012 WORLD TOUR ITINERARY

EUROPE
29-May  Tel Aviv, Israel  Ramat Gam Stadium  On Sale Feb. 10
3-Jun  Abu Dhabi  Yas Arena  On Sale Feb. 27
7-Jun  Istanbul, Turkey  Turk Telecom Arena  On sale soon
11-Jun  Zagreb, Croatia  Maksimir Stadium  On Sale Feb. 17
14-Jun  Milan, Italy  Stadio San Siro  On Sale Feb. 13
16-Jun  Florence, Italy  Stadio Franchi  On Sale Feb. 13
20-Jun  Barcelona, Spain  Palau Sant Jordi  On Sale Feb. 16
24-Jun  Coimbra, Portugal Estadio Cidade de Coimbra On Sale Feb. 11
28-Jun  Berlin, Germany  O2 Arena  On Sale Feb. 13
2-Jul  Copenhagen, Denmark  Parken Stadium  On Sale Feb. 13
4-Jul  Gothenburg, Sweden  Ullevi Stadium  On Sale Feb. 17
7-Jul  Amsterdam,The Netherlands  Ziggo Dome  On Sale Feb. 11
12-Jul  Brussels, Belgium  Stade Roi-Baudouin  On Sale Feb. 17
14-Jul  Paris, France  Stade De France  On Sale Feb. 14
17-Jul  London, UK  Hyde Park  On Sale Feb. 10
21-Jul  Edinburgh, UK  Murrayfield Stadium  On Sale Feb. 10
24-Jul  Dublin, Ireland  Aviva Stadium  On Sale Feb. 17
29-Jul  Vienna, Austria  Ernst-Happel-Stadion  On Sale Feb. 24
1-Aug  Warsaw, Poland  National Stadium  On Sale Feb. 17
7-Aug  Moscow, Russia  Olimpiski Arena  On sale soon
8-Aug  St. Petersburg, Russia  SKK Arena  On sale soon
12-Aug  Helsinki, Finland  Olympic Stadium  On Sale Feb. 14
15-Aug  Oslo, Norway  Telenor Arena  On Sale Feb. 20
18-Aug  Zurich, Switzerland  Stadion Letzigrund  On Sale Feb. 24
21-Aug  Nice, France  Stade Charles-Erhmann  On Sale Feb. 14

NORTH AMERICA

28-Aug  Philadelphia, PA  Wells Fargo Center  On Sale Feb. 13
30-Aug  Montreal, QC  Bell Centre  On Sale Feb. 18
1-Sep  Quebec City, QC  Plains of Abraham Site  On Sale Feb. 17
4-Sep  Boston, MA TD  Garden  On Sale Feb. 13
6-Sep  New York, NY  Yankee Stadium  On Sale Feb. 13
10-Sep  Ottawa, ON  Scotiabank Place  On Sale Feb. 13
12-Sep  Toronto, ON  Air Canada Centre  On Sale Feb. 13
15-Sep  Atlantic City, NJ  Boardwalk Hall  On Sale Feb. 27
19-Sep  Chicago, IL  United Center  On Sale Feb. 13
23-Sep  Washington, D.C.  Verizon Center  On Sale Feb. 13
29-Sep  Vancouver, BC  Rogers Arena  On Sale Feb. 13
2-Oct  Seattle, WA  Key Arena  On Sale Feb. 13
6-Oct  San Jose, CA HP  Pavilion  On Sale Feb. 13
10-Oct  Los Angeles, CA  Staples Center  On Sale Feb. 13
13-Oct  Las Vegas, NV  MGM Grand  On Sale Feb. 27
16-Oct  Phoenix, AZ  US Airways Center  On Sale Feb. 27
20-Oct  Dallas, TX  American Airlines Center  On Sale Feb. 27
24-Oct  Houston, TX  Toyota Center  On Sale Feb. 27
27-Oct  New Orleans, LA  New Orleans Arena  On Sale Mar. 5
30-Oct  Kansas City, MO  Sprint Center  On Sale Mar. 5
1-Nov  St. Louis, MO  Scottrade Center  On Sale Mar. 5
3-Nov  St. Paul, MN Xcel  Energy Center  On Sale Feb. 27
10-Nov  Cleveland, OH  Quicken Loans Arena  On Sale Mar. 5
15-Nov  Charlotte, NC  Time Warner Cable Arena  On Sale Mar. 5
17-Nov  Atlanta, GA  Philips Arena  On Sale Mar. 5
TBC  Miami, FL  To Be Confirmed  On Sale Soon

Artist: Madonna

Genre: Pop

Label: Interscope

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