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MTV’s O Music Awards to return to break Jay-Z’s Guinness World Record

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MTV announced the return of its O Music Awards show to honor those who have made an impact on the digital-music world over the past year. The awards show will also break Jay-Z’s Guinness World Record for most live concerts in a 24-hour period. The awards will start on July 27 to honor fans, innovators and artists who have changed online culture. According to MTV News, it will also be the world’s first continuous 24-hour stream of a live event. The event will start in Memphis and end in New Orleans, traveling through the Mississippi Delta, the birthplace of rock and roll. MTV has yet to announce the courageous band that fans will be following on the bus. The group will perform in eight cities along the trip and fans will be able to interact with them on the trip. As The Hollywood Reporter notes, the O Music Awards always have a record to break. Chiddy of Chiddy Bang rapped for 9 hours, 16 minutes and 22 seconds, setting the record for the longest continuous rap in history during the first awards in April 2011. In October, the awards took place at the Roxy in Los Angeles, where professional dancers danced for 55 hours, setting the record for the longest dance team marathon. “We’re collapsing the show and a world record into one seamless experience,” Shannon Connolly, vice president of digital music strategy for MTV, told The Wrap. “In the past, we had a lead-up with the world record attempt and then a show. With this one it’s all combined and it will make for some really interesting storytelling.” Fans can already suggest categories for the awards. MTV will announce the chosen categories on May 23.