Last week a huge Capitol style party was held in Cannes to celebrate Catching Fire and entice foreign buyers. New York Magazine’s Vulture Blog reported on the decore, food, drinks, costumed models, and the amazing plan that was rained out.
Similarly, the Catching Fire party, whose cost in the hundreds of thousands of dollars was mostly shouldered by sponsor CoverGirl and foreign film distributors, was meant to have a super secret special effect happening oceanside, one that required special effects crews to be flown in from the States — rumors were a barge with fireworks and a wall of water onto which images would be projected (really it was going to be a projection of water onto a screen) — that simply had to be scrapped. The Capitol seal was still raised high at the end of a pier that was supposed to have been filled with champagne-swilling revelers, but like Gatsby’s green light, it was barely visible through the deluge, and seemed so very far away.
Hanging from the tent’s ceiling were crystal chandeliers along with giant dripping Baroque arrangements of white peonies topped with candles. More peonies topped large Roman columns, topped by more candles. The center of the
room was dominated by an endless food table piled high with desserts (10,000 pieces of food for the event total) and book-ended by two three-tiered chocolate fondue fountains, one white and one dark. Behind the bars on either end of the vast tent were framed Baroque-style portraits of the Hunger Games characters in their Capitol finest.
The costumes had been conceived by Erin Hirsh, the costume designer for The Voice, who’d flown in from Los Angeles with seven giant duffel bags and a letter of intent from Lionsgate to avoid getting hassled by customs. One of Hirsh’s shoppers, Hachy Mendez, tells me that Lionsgate gave them a “very time-sensitive” link (it expired after an hour) to images all watermarked with Hirsh’s name that they could draw inspiration from but not copy exactly. “It was very Illuminati-exclusive.” The look they went for, says Mendez, was “church lady avant-garde …”
Before the party there were the red carpet interviews
Here both Lawrences & Sam Claflin talk about a much anticipated arena scene, how much was left in the film, and how much was cut.
Those Capitol made models are no doubt wearing Covergirl. That’s because Covergirl and Lionsgate are now partners! Covergirl will release an official CF makeup line entitled “Capitol Collection”. There aren’t any details so far, but Covergirl released three mysterious looking promo posters announcing the new collection, which is due this fall.
HUNT VALLEY, MD, May 17, 2013 — Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters on November 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
Over the past year, COVERGIRL has stood out in the beauty category with its addition of several new spokeswomen, including P!NK, Janelle Monáe and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL’s partnership with The Hunger Games: Catching Fire is the latest expression of the brand’s passion and commitment to continue to break barriers in beauty.
Lionsgate and COVERGIRL will be celebrating the movie partnership at a Cannes Film Festival Gala on Saturday, May 18th. Further news updates on this partnership will be released via facebook.com/covergirl, as well as on Twitter at twitter.com/covergirl and Instagram at instagram.com/covergirlofficial.
I am very excited! I love makeup and Capitol residents show it can truly be art. I can’t wait to see what Covergirl comes up with.
Movies like Hunger Game and Catching Fire are truly inventive in costume, sets, style, and hair. I believe it’s the details that really build the story. Check out this behind the scene video with Linda Flower, the HG hairstylist!
Feeling inspired to try an HG hair creation? Watch this fan tutorial on Prim’s curvy braid {thehob.org}
Our HG trio visits Barbie in this very spoofy video about love triangles! {hunger-games.net}
See you next week, Tributes! And may the weekend be ever in your favor!