Submitted by Peter Oberth on Friday, December 3, 2010 - 7:58AM
Entry Deadline: December 30, 2010 Title: Perspectives on Social Media Marketing Author: Genre: Business/Investing Publisher: Course Technology PTR Pages: 304 Release Date: October 4, 2010 PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more. ENTER THE CONTEST BELOW...Contest is expired and subscriptions not available... |
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