After fifteen years of military dictatorship, the public are being asked to vote in the national plebiscite of 1988 on whether General Augusto Pinochet should stay in power. René works as part of a team to create upbeat films and promotional material, in the hope it will encourage the Chilean public to vote 'No' to Pinochet leading the nation for another eight years. Meanwhile the boss of his advertising agency is busy working on the 'Yes' campaign. The campaign consisted in 27 nights of television advertisements, in which each side had 15 minutes to present their point of view