Isaiah Mustafa, currently better known as the Old Spice Guy because of his insanely popular adverts (see the original below), has managed to turn web popularity into film roles. He's now joined the cast of Tyler Perry's next big outing, Madea's Big Happy Family, and also landed a small part in Horrible Bosses.

Mustafa was already due to work with Perry in a small role in For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf, but has now switched from that slightly more indie project back to Perry's mainstream Madea franchise, and a much bigger role. He'll play a guy called Calvin, who is struggling with his marriage and family relationships.

Loretta Devine will play his mother-in-law and Bow Wow (formerly Lil Bow Wow, until he grew up) will play his brother. Perry himself (profiled in the current issue of Empire, fact fans) will once again don drag to play the outspoken Madea. The film's shooting now in Atlanta.