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Fox Makes Super Bowl Ad History With 'Rio' Promo

Movie News Submitted by Peter Oberth on Tuesday, February 1, 2011 - 6:48PM Source: The Holylwood Reporter

Twentieth Century Fox will make Super Bowl history this Sunday when a 30-second spot for 3D toon Rio becomes the first ad to air during the game with an embedded code.

Genre: Animation, Comedy, Kids

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